Part of the 2011 GSB Entrepreneurship Conference. The most successful entrepreneurs are very deliberat in the company cultures they envision and how that culture is developed and reinforced. Beyond creating a unique place to work and enabling the company to recruit talent, a company's culture can provide a competitive advantage in the marketplace. The companies founded by the panelists each have a distinct culture with different core values, providing a rich contrast on the competitive advantage to be realized from an organization's culture. Related Links www.gsb.stanford.edu www.gsb.stanford.edu www.youtube.com www.gsb.stanford.edu eweek.stanford.edu http www.medallia.com http www.bills.com http
Keywords: Entrepreneurship, Leadership & Management, small business, start-ups, stanfordbusiness
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